Associated Logistics Group
A branding project
The logo design for ALG was shaped by my deep dive into what other top third-party logistics companies were doing with their branding. This analysis gave me valuable insights into the visual trends in the industry, such as popular themes, colors, and imagery that connect with the target audience.
To make ALG stand out, a competitive analysis was done to ensure that there is no color overlap with competing 3PL companies. I chose unique shades of blue that strike a balance between professionalism and approachability, using this to help drive ALG's commitment to traditional values with a modern touch.
I designed the website to be the digital foundation of ALG's online presence, serving as both an informative platform and a functional portal for customer interaction. My focus was on creating a seamless user experience, ensuring easy navigation and quick access to essential information about ALG's services, company history, and values.
The website goes beyond just being a resource; it also includes a secure customer login area where clients can manage their shipments and access personalized services directly. This integration turns the site into an interactive tool that not only fosters engagement but also simplifies the logistics process for ALG's clients.
I also made sure to incorporate SEO best practices to boost the site's visibility and attract new clients. This makes the website not just a hub for managing current customers, but also a key driver for future growth.
I designed the business cards to maintain brand consistency, ensuring that the logo and visual elements carried through to sales materials. With a majority of the ALG staff being account managers, I crafted them to leave a lasting impression during face-to-face interactions with clients and partners, reinforcing ALG's professional image and attention to detail.
Not necessarily interior design but I got to design their receptionist area.