Gray Duck Concessions
A branding project
I designed a unique logo that perfectly captures the essence of Gray Duck Concessions, using a palette of pink and light blue to evoke a strong craving for candy and sweets. This color choice, while unconventional in the food truck industry, strikes a balance between modern aesthetics and a playful nod to Midwestern culture.
The design process was thorough, starting with initial concepts, detailed sketching, and multiple iterations based on client feedback. This approach ensured that the final logo was not only memorable and visually appealing but also deeply aligned with the brand's core values.
The deliberate choice of pink and light blue was crucial in setting Gray Duck Concessions apart, creating an immediate, mouthwatering connection to the sweet treats they offer, and tapping directly into the sensory experiences of their target audience.
I transformed the Gray Duck Concessions food truck into a moving billboard that not only captures the brand's identity but also stands out in a competitive market. This design was shaped by a thorough analysis of other food trucks in the region, allowing me to pinpoint gaps and opportunities that informed the final look.
Using insights from this analysis, I incorporated the logo, brand colors, and thematic elements that reflect the brand's Midwestern roots. Special attention was given to the layout and usability, ensuring the space was both visually appealing and functional for employees and customers alike.
This strategic design approach, grounded in a deep understanding of the competition, ensures that the food truck not only represents Gray Duck Concessions effectively but also resonates with the target market, setting it apart from competitors.
Designed a range of branded apparel, including T-shirts, aprons, and hats for staff. The clothing combined practicality with style, featuring the brand's logo and color scheme.